GEORGE'S × UNDYED launch four lifestyle items made from undyed organic cotton in AW25

Textiles from "UNDYED," a brand developed by MN Interfashion Co., Ltd. that offers "comfort without dyeing," have been adopted by "GEORGE'S," a lifestyle shop run by Adastria Co., Ltd. (headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and CEO: Kitamura Yoshiteru), a member of the And Sty HD Group.

Four items will be developed using UNDYED material, which makes use of the natural color of cotton, and will be available for sale at select GEORGE'S stores from October 2025.

■Product overview

[UNDYED BIG-Tee]

  • Color variations: 3 colors (IVORY, GRAY, TAN)

  • Size: F

  • Price: ¥12,100 (tax included)

[UNDYED L/S Tee]

  • Color variations: 3 colors (IVORY, GRAY, TAN)

  • Size: F

  • Price: ¥13,200 (tax included)

[UNDYED Waffle PT]

  • Color variations: 2 colors (GRAY, TAN)

  • Size: F

  • Price: ¥15,180 (tax included)

【UNDYED Rib SK 】

  • Color variations: 2 colors (GRAY, TAN)

  • Size: F

  • Price: ¥12,100 (tax included)

■Release date and sales channels

This product will be available at select GEORGE'S stores from early October 2025.

Available at: Nagareyama Otakanomori SC, Chapeau Ichikawa, Atrevi Tabata, Kyodo Corti, Seijo Corti, Torrie Keio Chofu, Musashi-Kosugi Tokyu Square, Shin-Yurigaoka OPA, Shonandai, and Asunal Kanayama *Not available online.

■Brand information

GEORGE'S is a general store that carries a wide range of everyday items, including clothes and accessories, as well as fun items that you'll want to give as gifts.

Whether you're busy every day or relaxing on the weekend, we have miscellaneous goods and tools to help you take a break from your daily life, as well as clothes to lift your spirits.

It is a "general store in the town where you live," a place filled with things that make every day just a little more special.

Official web store and ST: https://www.dot-st.com/georges/

Instagram: https://www.instagram.com/georges_co_jp/

UNDYED
Based on the concept of "comfort without dyeing," "UNDYED" proposes a lifestyle that can be enjoyed without dyeing, with textiles that make use of the natural colors and textures of cotton without using chemical dyes or bleaches.

URL: https://undyed.jp/

Instagram: https://www.instagram.com/undyed_official/

■Company Overview

Adastria Co., Ltd. operates approximately 1,500 stores in Japan and overseas across multiple brands and categories, including over 40 brands such as "GLOBAL WORK," "NICO AND," and "LOWRYS FARM." Guided by the group mission "Play fashion!", the company aims to become a multi-brand company with global influence, bringing excitement to everyone's lives through fashion.

<Address> Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510

<URL> https://www.adastria.co.jp/

MN Interfashion Co., Ltd.

It was established on January 1, 2022 through the business integration of Nippon Steel Corporation's textile business and Mitsui Bussan I-Fashion Co., Ltd.
Company name: MN Inter-Fashion Ltd.
President and CEO: Isshin Yoshimoto Headquarters: Akasaka K Tower, 2-7 Motoakasaka 1-chome, Minato-ku, Tokyo Business: Functional materials, functional textiles, industrial materials, apparel and fashion accessories, brand marketing, etc.
URL: https://mn-interfashion.com

Details about the material brand are posted regularly on the official website and on the social media accounts of "LaunchPark," which provides information about the company's own material brands.
LaunchPark: https://launch-park.com/
Instagram: https://www.instagram.com/launchpark_mag/

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